There are many similarities between the trailers for both 'Toy Story 4' trailers and those of 'SHAZAM!'.
As the 'Toy Story' franchise consists completely of animated movies, it is much easier for them to create additional footage for trailers without having to spend more time planning scenes with actors.
This means that it is much easier for Disney Pixar who are the producers of 'Toy Story' to create any supplementary material as they only require a voice over from the actors. In the case of their teaser trailer however, they barely had any dialogue anyway.
On the other hand, if Warner Bros. (producers of SHAZAM!) wish to create additional scenes just for use in the trailers in order to trick the audience, it is much more time consuming as they actually have to film the actors as it is live action rather than completely animated.
Other than this, both sets of trailers for their respective movies are pretty similar as they all generally follow the generic conventions of each type of trailer.
As the 'Toy Story' franchise consists completely of animated movies, it is much easier for them to create additional footage for trailers without having to spend more time planning scenes with actors.
This means that it is much easier for Disney Pixar who are the producers of 'Toy Story' to create any supplementary material as they only require a voice over from the actors. In the case of their teaser trailer however, they barely had any dialogue anyway.
On the other hand, if Warner Bros. (producers of SHAZAM!) wish to create additional scenes just for use in the trailers in order to trick the audience, it is much more time consuming as they actually have to film the actors as it is live action rather than completely animated.
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