Analysis of Tag-lines

The idea behind the concept of taglines is to create a memorable dramatic phrase that will sum up the tone and general theme of the movie.

In general, taglines for thriller movies are short and snappy so to make their point whilst also not being too long so that they are easily memorable.

The taglines do not always make sense to the audience upon initially reading, however often their meaning becomes clear after watching the movie.

One of the aims of taglines on posters is to confuse the audience in an attempt to drive them to the cinema and see this new movie.




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